Barnes & Noble Releases New Nook Simple Touch with GlowLight and Steals Jump on Amazon
Nook: First to Market With Lighted e-ink eReader
Barnes & Noble claims that an integrated light is the most requested feature people want in an e-ink e-reader. It took them two years before they could release their new Nook Simple Touch with GlowLight which is scheduled to ship in early May.
Amazon is rumored to be still working on the same feature for their next Kindle model so they have been left on th eback foot by this new release.

The Nook Simple Touch™ with GlowLight™ looks the same as the standard $99 Nook Simple Touch with only a grey edge to distinguish it from the older model.
B&N is pitching the new model as the solution to bedroom debates when one partner wants to read while the other sleeps.
The new Nook bridges the present dilemma readers have in choosing between e-ink or color LCD devices. Black-and-white e-ink devices work better for outdoor reading (mainly the choice of women according to B&N research) but they need a front light at night; color LCD devices do not need a front light so they can be read in bed with the light off.
The main selling points claimed for e-ink have been outdoors readability and energy efficiency. The main drawback e-ink has is its performance in low light conditions. If you had an e-ink device and wanted to read in low light conditions, you were forced to fork out another $20 – $60 for a clip-on light or a case with a built-in flip-out light.
For that reason, B&N is claiming the Nook Simple Touch with GlowLight is two e-readers in one.
The new Nook is the first e-reader to combine the faster e-ink display with an infrared touchscreen, integrated anti-glare screen and an adjustable light for reading in the dark.
The new Nook is claimed to be more responsive with faster page turns than the Kindle.
The Nook GlowLight is not a back-light; it is a type of front-light technology where the light fades on and fades off. That stops it from being harsh on the eyes when turned on in the dark. You simply hold down the Nook button on the front to turn it on and shut it down.
Despite the additional key feature, the new model is slightly lighter (pun) than the older version. It has a market leading battery life, with B&N claiming you can read for over a month — with the GlowLight on. You get 2GB of built-in memory and an expandable memory slot that accepts microSD cards up to 32GB.
Nook Simple Touch with GlowLight holds more than 1,000 books and you can expand its memory to accommodate more if you really want to. Barnes & Noble’s free eReading software lets you access and read books from your personal Barnes & Noble digital library on devices including iPad™, iPhone®, iPod touch®, Android™ smartphones and tablets, PC and Mac®.
B&N has proven itself to be a credible competitor to Amazon and many people prefer the Nook over Kindle. This release has stolen a march on Amazon and B&N has a formidable store of books and language options that will keep the fight interesting and an ongoing benefit to e-reader owners for some time to come.
























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